Pears, snakes, and gold flakes—distillers historically have put all sorts of objects into bottles of booze. But, Uwe Ehinger has an original take. The German motorcycle designer just unveiled a new line of gin featuring a unique addition to each bottle: a vintage Harley-Davidson part in each bottle, which will run you about $1,000 each.
Ehinger’s passion for bikes and their mechanics earned him the nickname, “The Archaeologist” as well as thriving career in design and engineering in his own shop, Ehinger Kraftrad. His life has been “a restless journey across the world to search the most remote garages, dilapidated scrapyards and dusty backyards for legendary lost two-wheeled relics” according to the EK’s website. A year ago, he began to experiment with combining that passion with his love of gin (why not).
The product is “The Archaeologist” gin. Three lines of the gin each feature a different vintage Harley Davidson parts suspended in the spirit: the Flathead, from 1939, the Panhead, from 1962, and the Knucklehead, from 1947. The pieces are welded onto a special stainless steel pedestal to prevent clanking about. Also: don’t worry, the pieces are also coated in a tin alloy to prevent rust and other . . . unhealthy effects.
“Every detail of the packaging is a meticulous rendition of the packaging technology of the era in which the contained bike parts have originally been crafted,” boasts the EK. That means these Germans have taken packaging engineering to a pretty crazy place. Motorcycle parts are very heavy. So, Karl Schmid Glasswork created custom clear glass bottles. The labels and boxes are all printed in spot colors and hot foil stamping on an iconic Crucible press. Hang-tags on each bottle include the original serial number of the part inside.
The first batch of bottles sold out to friends and regulars. A second one is in the works and advance reservations can be made by writing to EK. However, just like a vintage Harley, The Archaeologist ain’t cheap. The 1962 Panhead lists for €900, and €1,100 for the 1939 Flathead. We would be remiss if we didn’t note that none of the promotional materials for The Archaeologist viewed by Neat Pour note the gin’s tasting notes or production process, which does make us wonder if these are more “embalmed art objects” rather than gin meant to be sipped and savored on its own.
If you want to know even more, check out this marketing video from Ehinger: