UPS may want potential customers to “think brown” when it comes to their shipping needs, but when it comes to shipping booze, the company is happy for you to think about liquids that also come in reds, whites, and more. On Monday (July 31), the global shipping giant announced a massive increase in their shipping operations for hard alcohol, wine, and beer. In an attempt to cash in on the booming booze biz, UPS now ships to 39 wine importing countries and nine spirit importing countries according to a statement from the company.
The move is intended to access the international alcohol market which UPS estimates to be churn out some $380 billion by 2022. Finances are certainly the driver. The company’s announcement stressed their commitment to the burgeoning Asian market. The shipper will immediately begin servicing eleven Pacific Rim nations. A spokesman noted, “By 2020, China is expected to surpass the U.S. as the world’s third-largest largest wine importer.”
The new services are focused on winemakers shipping direct to consumers. Assistance with customs, duties, and other intricacies of shipping alcohol internationally are promised. In addition, UPS offers an in-house insurance policy geared to perishable problems like bottle shock.
Countries now serviced by UPS’s booze shipping include (in alphabetical order) Argentina, Austria, Belgium, Bulgaria, Canada, China, Cyprus, Czech Republic, Denmark, Dominican Republic, Finland, France, Greece, Hong Kong, Hungary, Italy, India, Japan, Lichtenstein, Luxembourg, Macau, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Philippines, Portugal, Romania, Singapore, Slovenia, South Africa, South Korea, Sweden, Switzerland, Taiwan, Thailand, and the United Kingdom.