Backbar space got a little tighter this week with the introduction of three new spirits to the market. A. Hardy began distributing Legend 1863, a midrange cognac. Edrington’s The MacAllan unveiled Edition No. 3, the latest in their collector scotch line. And, MMA fighter Conor McGregor announced an Irish whiskey they may not exist.
Hardy Legend 1863
A. Hardy launched their new Legend 1863 line in the US this week. The cognac will serve as the highly anticipated successor to the Napoleon product. Hardy USA president Mark Levinson called it “undoubtedly the most important introduction of a new product to the A. Hardy line in years.”
Legend is primarily blended with eaux-de-vie from Petite Champagne appellation with just a little of the tiny Borderies appellation thrown in. Cellar Master Mickaël Bouilly then carefully ages the juice in toasted Limousin Oak barrels for 12 years. Hardy’s notes describe the “a rich bronze color, a delicate scent of dates and rose petals, and flavors of cappuccino with a smooth finish.” In case you were curious, the 1863 is an homage to the year that House of Hardy was founded.
The average retail price of $70 roughly places the Legend 1863 between Hardy’s XO and their XO Rare. Alcohol By Volumes lands at 40%.
The MacAllan Edition No. 3
Edrington’s The Macallan just released 250,000 thousand bottle of their much anticipated Edition No. 3. Like the prior two limited editions, No. 3 is a collaboration, this time between Master Whisky Maker, Bob Dalgarno and Master Perfumist, Roja Dove.
The perfumer’s involvement is evident in a nose that materials describe as full of vanilla ice cream, florals, fresh cut, ginger, and orange. The official notes tout, “Sweet fruit, vanilla and rich fruit cake with suggestions of apricot, pear and crisp green apple.” ABV clocks in at 48.3%
“From the beginning it was obvious Bob and I had a lot in common. We have worked together to master the balance of taste and aroma, resulting in an incredibly flavorsome, fresh and citrus whisky with enveloping sweetness,” explained Dove. “Edition No. 3 is an exceptional example of the whisky maker’s art, where Bob has interpreted my thoughts so accurately, when combined with the extraordinary power of scent.”
Dalgarno also bought his expertise into the equation. The layered flavor was achieved by blending whisky from six different small casks. Dalgarmo used European Oaks including Tevasa Butts/Puncheons, Tevasa Hogsheads, and simple Refill Butts. In addition, he employed American Oaks such Bourbon Barrels and Bourbon Hogsheads.
However, you’ll have to taste Edition No. 3 to see for yourselves. Edrington’s is now distributing the limited bottles internationally with a $95 MSRP.
Notorious Irish Whiskey
One product expected to appeal to few spirits enthusiasts is Notorious Irish Whiskey. Immediately after losing to Floyd Mayweather in a 10th round Technical Knockout, Conor McGregor announced that he will be rolling out his own Irish Whiskey.
McGregor entered the post-fight presser clutching a glass of whiskey in one hand and a bottle in the other. When he took to the poidum, he made s how of the glass and declared “[Let me] put my whiskey down — Notorious Irish Whiskey — coming soon.”
The MMA champ was confident in his product. “I’m going to take over the Irish whiskey market – and this is delicious! Boy that whiskey tastes so good,” he declared. “Oh shit. Keep an eye out for it.”
Unfortunately, the fighter will have to grapple with the courts before Notorious Irish Whiskey sees market. The EUIPO mark for “Notorious” for alcohol is already owned by Séamus O’Hara of the Carlow Brewing Company. Plus, McGregor is already entangled in a major legal battle about his attempts to trademark “Notorious” in any market.