Time for whiskey lovers to crack open their piggy banks! Van Winkle Bourbons are set for their annual release in just a couple of days. Fans of the 10, 15 and 23 year old varieties will be heartened to learn that yield was high and there will be increased numbers of bottles released. However, there will be no 13-Year-Old Van Winkle Reserve Rye released 2013 according to the distillers.
“We have a one year gap in barrel inventory for the Van Winkle Rye. Our current barrels are 12 years old,” explained Kris Comstock, senior marketing director. “So rather than compromise on quality or remove the age statement, we decided it would be best to hold off this year and bottle them next year as the 13 Year Old Rye Whiskey fans have come to expect,”
The MSRP on the line has not changed. Old Rip Van Winkle Handmade Bourbon 10 Year Old 107 proof is listed at $59.99. Van Winkle Special Reserve Bourbon 12 Year Old is goes for $69.99. Pappy Van Winkle’s Family Reserve Bourbon 15 Year Old fetches $99.99. For $169.99, you can pick up a bottle of Pappy Van Winkle’s Family Reserve Bourbon 20 Year Old. At the top of the line is Pappy Van Winkle’s Family Reserve Bourbon 23 Year Old with a $269.99 price-tag.
While those prices sound quite reasonable, Pappyheads know that the coveted brand is subject to all sorts of shenanigans including counterfeiting, theft, and insane markups at the retail level. Julian Van Winkle, president of Old Rip Van Winkle Distillery does not approve. “Unfortunately we do not control the pricing retailers charge, so many retailers mark it up, even though we ask them not to,” he declared in a statement. “We have not raised prices and do not intend to do so drastically in the future. We are committed to our quality and our pricing and hope retailers will honor what we suggest as retail pricing.” The company also reminded customers to avoid secret online sales, noting that the black market is illegal and the Van Winkle legal team is not afraid to take action.
The new bottles of Van Winkle will be available come November… if you can find them.