Merch. Movies. Specials. Lorne Michaels’ Saturday Night Live empire is vast after four decades and change. Now, the Canadian producer’s sketch comedy brand is putting down roots in the wine world. Today, (just in time for Christmas shopping) SNL announced the launch of a wine line in partnership with Lot18.
The SNL wine collection features three red offerings, a table blend, a Beaujolais, and a Merlot, as a well as one white wine, a Chardonnay. The bottles are priced at about 20 bucks a pop with case discounts available. The bottles are only available through Lot18 here.
The grapes are obviously not grown anywhere near SNL’s famed Roc Center studios. Instead, that task has been delegated to the pros at Lot18. Lot18 is basically a digital wineseller (and IRL importer) that sources wines globally and then rebrands the bottles. Much of their business involves creating boutique novelty brands like their Walking Dead Wine Collection or their collaboration with country music star Craig Morgan. The other portion of their business is Tasting Room, a popular wine club.
One offering is a basic table wine called “2016 Saturday Night Live California Red Blend.” The juice is 73% Merlot, 18% Zinfandel and 9% Petite Sirah and keeping with all the hip trends, some of it was aged in bourbon barrels.
Bill Hader’s Weekend Update guest, Stefon inspired a 2016 Beaujolais bearing his name. Lot18 describes the bottle as an “easy-going, medium-bodied Beaujolais shows off quintessential characteristics of the variety, featuring juicy, exuberant red fruit flavors of cherry and cranberry alongside savory notes of violet and black pepper.”
There’s good news for Rachel Dratch’s signature character. The range also includes includes 2016 Debbie Downer South Eastern Australia Chardonnay. Marketing materials promise that it “bursts citrus and orchard fruit,” but is balanced out by a “vein of acidity.”
Of course, SNL’s satirical soap “The Californians” was too much of a lob for any self respecting New World winemaker to ignore. Hader, Kristen Wiig, and Fred Armisen are now immortalized on the label of 2015 The Californians Monterey County Merlot. “Concentrated and ripe, with flavors of black cherry, plum and roasted coffee bean, this is a rich and more full-flavored example of Merlot,” promises the official description.