French Aristocrat Sues Champagne House Over Former Porn Star’s Cuvée

By Neat Pour Staff |

One French aristocrat might be watching too much of The Crown. Count Loïc Chiroussot of Bigault de Cazanove felt his royal name was besmirched after his family’s former champagne house hired singer and former porn-star Clara Morgane as a public face. So, the nobleman decided to sue Champagne Cazanove.

“How can I associate the name of my illustrious family with that of Clara Morgane? It is inconceivable! If they knew, my ancestors would turn in their graves!” The count told L’Union, “My ancestors would be turning in their graves if they knew about this scandal. I am from a great family of French nobles that distinguished itself in the Resistance. Associating this brand with a person who has made pornographic films is an outrage.”

The heart of the case is not just Morgane’s work as ambassador, but specifically a cuvée branded with her name. Launched on November 29, ”Champagne by Clara Morgane” promises “rosé, greedy and fruity” with a “sexy bottle dressing” in marketing materials. The lawsuit filed against Cazanove parent company SAS Charles de Cazanove demands that Cazanove name is removed from the bottles.

Emmanuel Ludot, attorney for the heir said that his client’s entire bloodline has been wronged. The legal filing cited the ”manifestly unlawful disorder with regard to the use of his patronymic name, his family history, by a commercial enterprise, certainly punctual, but based on the reputation of pornographic creations and essentially based on sex. The patronymic name constitutes an inalienable and imprescriptible personality right.”

The current Count’s great-great grandfather – Charles Gabriel de Cazanove founded the house in 1811. In the mid 20th century, the family sold out to Martini & Rossi, who sold to Moet-Hennessy, who sold to SA Magenta Epernay, who finally sold to current owner Champagne GH Martel.

House Charles de Cazanove issued a statement rebutting the attack. “The House Charles de Cazanove proudly assumes its very appropriate collaboration with Mrs. Clara Morgane, for the highlighting of this emblematic product of the terroir, tradition and French excellence, that is the Champagne wine.”

Morgane, herself, seems to be laughing it off. The star took to Instagram to offer her critic a bottle. “This gentleman, the great nephew of the family, should remember that his ancestors sold off their name a long time ago. His anger has probably prevented him from tasting our delicious nectar,” she wrote. “I am going to send him a bottle so that he can have fun and unwind a little.”


A hearing before the Tribunal de Grande Instance of Lille is on the docket for January 9.

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