Lady Gaga is learning a basic lesson about getting into the alcohol business. Government filings offer a million reasons that a labor of love can turn into a bad romance. The pop star’s application to trademark a new wine name was denied last month as first reported by celeb gossip site, The Blast.
Last year, Gaga filed an application for “Joanne Trattoria Vino Blanco” and “Joanne Trattoria Vino Rossa,” white and red wines respectively. Alas, the suits at the U.S. Patent and Trademark Office suspended the app, citing another wine already named “Trattoria.” Government records show that the original Trattoria is owned by Carriage House Imports Ltd. who filed with the office in 2015.
Joanne Trattoria is also the name of the restaurant on Manhattan’s Upper West Side owned by Gaga’s father Joe Germanotta. Likewise, Gaga’s 2016 album is titled, “Joanne.” Both are homages to the singer’s late aunt who passed in 1974 after battling lupus.
Don’t be too upset. The songstress has a second application in the system. Gaga also filed to trademark “Grigio Girls” (also Joanne album’s bonus track title.) The paperwork described uses including “wine, prepared wine cocktails, wine coolers, wine punches and prepared alcoholic cocktails.”
However, keep in mind that filing for a trademark is very early in the process of bringing a wine to market. There are many, many other steps—like actually making the wine. A search of the Alcohol and Tobacco Trade Tax site revealed no additional, second stage filings for either Gaga line.