Box o’ wine is here to stay. Now, it’s time to get ready for box o’ rum. Clément’s importer just filed an application to sell boxed Rhum Agricole with the Department of the Treasury’s Alcohol and Tobacco Tax Bureau (TTB).
Park Street Imports submitted the paperwork seeking packaging approval for five inch by seven inch labels to adorn 1.75ml rum boxes. The application, itself, describes the product as “other rum gold FB” which the label elaborates is “Select Barrel” Rhum Agricole from Martinique.
Illustrations demonstrate that the rum will be housed in a traditional bladder or bag within the box. Perhaps, it should be called “bagricole”. Check out the proposed packaging below.
The new offering will compliment Clément’s respected range which includes V.S.O.P. Rhum, X.O. Rhum, 10 yr. Grande Reserve, Cuvée Homere, and Clément by JONONE.
While the boxed wine market is booming, the trend has not really diffused into the spirit world. (This is likely because spirits are shelf stable unlike wine.) However, Fireball (of course) previously experimented with the format.
At press time, calls for comment from Clement’s publicist were not returned.