Following in the hallowed footsteps of Diddy, Channing Tatum, Bethenny Frankel, Mathew McConaughey, and George Clooney, Ryan Reynolds is getting in on the celebrity spirits game. Today, Aviation Gin announced that Reynolds is a new equity holder in the distiller.
Aviation issued a release stating that the R.I.P.D. and Safe House star “play an active role in the day-to-day business and oversee creative direction as part of his mission to introduce the world to the great taste of Aviation.” The company’s website is now filled with images of Reynolds looking rugged whilst drinking gin. However, Reynolds’ stake was only described as “significant” with no specifics provided.
The release instructed those searching for additional details to email Reynolds at email@example.com. Inquiries to the address are answered immediately by an email beginning “I’m away from my desk at the moment but will respond the moment they give me a desk.”
In the response, the actor elaborates on his role within the company. “My responsibilities here at the company are vast. I’ll spend my days being photographed intermittently clinching my jaw muscles while pointing at things and nodding,” he wrote. “I’ll drink Aviation Gin. I’ll sit in board meetings, imagining my very own Red Wedding.”
In case you’re still concerned about a Hollywood star running a spirits company, he made it very clear that his authority is limited. “I don’t know whose idea it was to allow me into the gin business, but I can assure you, there are smarter, more reasonable people in charge,” he wrote.
Aviation Gin is actually primarily owned Davos Brands. The Portland, Oregon based distillery is boutique, but growing. They shipped 15,000 cases in 2016 according to Beverage Marketing Corporation’s DrinkTell database.