Apparently, Mountain Dew wasn’t strong enough for Lil Wayne. The Cash Money alumni decided to get into the booze game. The bling-worthy product is a video spot for Barbados rum Bumbu featuring the rapper… and a goat.
The ad features Tunechi clad in “Bumbu Krewe” (a nice shoutout to the unique jargon of the star’s NOLA roots) wear at an swank party scene. Ultimately, the rapper sings the praises of the rum and makes some puns about the Greatest Of All Time (G.O.A.T.) versus actual goats.
The only thing is silly, but that’s kind of the point. “Bumbu listens to the streets. You have to. Like my businesses, there’s no outside agency speaking for Bumbu,” explained Weezy. “This was a raw idea that made us laugh out loud. We had fun doing it. And that’s really what separates Bumbu as an independent company….probably why we get along so well!”
On this occasion Wayne was not exaggerating. The script was developed entirely in-house, but for production, Bumbu bought in the big guns. The 35 second spot is directed by hip-hop video darling Eif Rivera. Rivera’s other credits include Nicki Minaj, 50 Cent, Nas, Kanye West, and Lil Wayne
Bumbu is a product of Sovereign Brands. The family owned wine and spirits company specializes in this sort of ultra-premium products propelled by celebrity tie-ins. You may know Sovereign as the original creator of Ace of Spades, the Jay-Z hyped champagne.
In 2013, PepsiCo voided Wayne’s Mountain Dew endorsement contract after the release of his song “Karate Chop.” The track features some graphic lyrics that employed the death of civil rights martyr Emmett Till as a metaphor for a beatdown.
If that commercial was not enough for you, here’s the video for “I Need A Hot Girl,” the classic from Wayne’s Hot Boys days.