Cocktail Competition Season is starting up again and this year, American bartenders will have the opportunity to enter Patrón’s “2018 Perfectionists Cocktail Competition” for the first time. (Thanks Bacardi!)
The details are pretty standard for a cocktail competition. First, competitors must create a Patrón based drink “that embodies the spirit of their home country” and fill out the registration form. (Here for Americans and here for the rest of the world.) The deadline for entry is Monday, July 30, 2018.
Regionals will then be held in 20 different countries during the fall of 2018. In the U.S., Washington, DC (10.24), Las Vegas, NV (11.5), and Chicago, IL (11.12) will host. The winners of each Regional will be flown out for the Finals at the The Patrón Hacienda in Jalisco, Mexico in January 2019.
“The incredible bartending talent and sense of community demonstrated at the Patrón Perfectionists Finals is truly inspiring,” said Lee Applbaum, Patrón’s Global Chief Marketing Officer in a statement. “The number of different ways bartenders around the world have chosen to showcase our tequila in their bespoke cocktails is mesmerizing and the flavor combinations reflecting their personal experiences and background reinforces the versatility of Patrón Tequila.”
The official criteria for judging explain, “Only bartenders with the best flavors, skills and bar swagger will prevail.” Pay careful attention to that swagger category. Many a competitor have learned that competitions are an audition for a public speaking role. So, the show is often just as important as the drink itself.
Accordingly, the winner will land a job promoting Patrón for the next year.
The event is co-sponsored by Patrón and the USBG.