The role coaster dramas of the tequila world have long been known to the denizens of the spirits world. Soon, a new Salma Hatek produced, Netflix series titled “Monarca” will turn the lens on the dramas of a fictitious tequila producing family.
The series will focus on a rich Mexican family in the tequila business. When one member of the younger generation tries to fight against corruption in the system, she discovers that her own family built the crooked system. Drama ensues.
“I’m extremely excited to partner with Netflix, and to be working with amazing Mexican talent in front of and behind the camera,” Hayek said. “We are proud to show Mexico as a vibrant, sophisticated and culturally rich nation, fighting to control its own destiny.”
Irene Azuela and Juan Manuel Bernal are on board as the lead in the Spanish language vehicle. Production is the job of Hayek’s Ventanarosa, Lemon Studios, and Michael McDonald from Stearns Castle. Diego Gutierrez, the show’s creator, will be the showrunner.
Fernando Rovzar, Julia Denis, Ana Sofia Clerici, and Sandra García Velten notched writing credits.
Originally developed by ABC in 2015, the project went into free agency before Netflix announced the acquisition earlier this week. The streaming service reported that production will begin the fall with an eye on a 2019 debut.
Monarca is a notbale sign that Netflix remains committed to building an international audience. The service previously received praise for other Mexican series like the soccer centered “Club de Cuervos,” and the narco-biopic “El Chapo.”
“Mexico is a top priority for us in which to continue to develop series,” said Erik Barmack, Netflix VP of International Originals noted in a statement. “We look forward to bringing the best originals to the world through partnerships with key players such as Ventanarosa and Lemon Studios.”