Decapitations, incest, and an existential threat to humanity are enough to drive most people to the bottle. So, it’s not surprising that Game of Thrones eats a lot of pixel on Neat Pour. We’ve cover GoT beers, the drinking habits of the Westerosi, and Imp Barleywine. But, now Diageo is playing the game of thrones and when you play the game of thrones you either win or d̶i̶e̶ sell your entire range of scotches with promotional tie-in labels.
Diageo has been mum on the project save for one message on the Lagavullin twitter account and this teaser video. However, to sell liquor in America, you must first receive approval called a “COLA” from the Alcohol and Tobacco Tax and Trade Bureau (TTB). Buried within in the annals of the TTB website are COLA’s for at least nine “limited edition” GoT labeled Diageo scotches.
That’s right. Diageo it looks like Diageo is not exactly making a new scotch for Game of Thrones. (#SpoilerAlert.) But, they are slapping new labels honoring the George R.R. Martin’s great houses (and the Night’s Watch) on special editions of their eight marquis brands: Cardhu Gold Reserve (House Targaryan,) Clynelish Reserve (House Tyrell,) Dalwhinnie Winters Frost (House Stark,) Lagavulin 9 Year (House Lannister,) Oban Bay Reserve (Night’s Watch,) Royal Lochnagar 12 year old (House Baratheon,) the Singleton of Glendullan Select (House Tully,) and Talisker Select Reserve (House Greyjoy.)
In ominous sign of what-may-come, the White Walkers will be also be honored with a special edition of Johnnie Walker re branded as White Walker (get it, get?) Only the Wlaker and Oban offered accompanying text.
The new Walker bottle pushes the frozen North thing hard. After a paragraph long explanation of the White Walkers’ return, the Diageo folks try to tie Johnnie in. “The White Walker by Johnnie Walker is blended Scotch Whisky inspired by these chill inducing White Walkers. At the heart of the blend are single malts from Cardhu and Clynelish, Scotland’s most Northern distilleries,” the table explains. “This whisky is chill filtered to 15°C and best served cold directly from the freezer.”
Additional details are still scarce. (You know nothing, Neat Pour.) Stick with us for updates.