The crew at Sombra Mezcal are jumping headfirst into the sustainability game—emphasis on game. Sombra is sponsoring a cocktail competition that will focus specifically on sustainability, even enlisting Kelsey Ramage and Iain Griffiths of Trash Tiki to judge the affair.
“The Trash Tiki folks are leading anti-waste and eco-friendly pioneers in the bar world,” said Sombra founder Richard Betts in a statement. “We are truly honored to work with them to promote the idea that sustainable cocktails can not only help protect the planet and its people, but also taste delicious. The competition enables Sombra to expand its sustainability commitment beyond our palenque to help engage the U.S. bartending community at large, and ultimately, consumers.”
The competition will follow a familiar format. Entrants will have until August 22 to submit a recipe for a Sombra Mezcal based (1oz. minimum) cocktail. Ingredients are capped at five and at least two must be eco-friendly. Drinks will be judged based on sustainability, originality, creativity, overall flavor, and of course, “best showcasing of Sombra Mezcal.”
Breaking a little from recent trends, organizers will be eschew the personality/television driven regional rounds so common on the current circuit. Instead, 12 finalists will be announced in September followed by the crowning of a Grand Prize Winner in October.
“We have never seen a sustainable bartending competition conducted virtually and we are really excited to be a part of it,” said Ramage and Griffiths in statement. “Travel is often carbon-intensive and dispensing with it offers an exciting avenue to explore as a future for cocktail competitions.”
The winner bags a week long trip to Sombra’s palenque in Oaxaca.