Move over George Clooney! The world of celebrity tequila is getting bigger—Mr. Bigger that is. Actor Chris Noth has his own agave label now. The Sex and the City heartthrob just bought the majority share of Ambhar Tequila.
“My involvement with Ambhar Tequila starts with this basic premise — I drink it. It’s delicious and soul satisfying. So…Why not?” said Chris Noth. “I’m really excited about the opportunity to help reinvent the perception of tequila and elevate the experience of enjoying this ultra-premium spirit the way it’s supposed to be, one sip at a time.”
Like all celebrity investors, Noth will “be involved with creative direction,” but the thespian also bought some hard business assets to the deal. He already landed a new distribution deal with Republic National Distributing Company that should help land the spirit on more shelves and backbars. (Ambhar is was previously available only in Florida, Texas, California, Oklahoma, Mississippi, and Mexico.)
The 100% Weber Blue Agave distillate is offered in a range comprised of Plata, Reposado, and Anejo.
Noth said that he decided to reach out to Ambhar’s owners about a deal after discovering the tequila through his involvement with a bar cum arts venue in NYC. “As an entrepreneur and co-owner of The Cutting Room in New York City, I’m pretty well versed in spirits, and I have to admit that Ambhar is the first tequila I’ve been excited about drinking by itself,” he added in a statement.
Of course, Noth is not the first star to dive into the booze game. Last year, George Clooney and Rande Gerber sold their Casamigos Tequila label to Diageo in a deal valued as high as one billion dollars. Of course, Puff Daddy had Ciroc and Jay Z launched his own champagne line. More recently, 50 Cent debuted some bubbly of his own.