Tales of the Cocktail just announced that the fest’s annual Tales on Tour will hold a greater significance in 2019. The satellite event will be staged in March 10-13 in Old San Juan Puerto Rico offering the usual opportunity for networking as well as a push to help the storm ravaged island.
The disaster in Puerto Rico is a tragedy close to the Tales Foundation’s roots. Tales, a Louisiana based entity experienced disaster first hand beginning in 2005. After NOLA’s federally (theoretically) maintained levee system failed in the wake of Hurricane Katrina, massive flooding ensued and the U.S. government neglected the city as thousands died and hundreds of thousands were rendered homeless. Likewise, in 2018, Hurricanes Irma and Maria devastated Puerto Rico and Washington DC once again was slow to act as thousands of Americans perished and the territory struggled to restore basic services.
The strength of community in the Crescent City ultimately rebuilt to the city and the hospitality industry coupled with a tourism influx played no small role. The lesson was not lost on the Tales organizers.
“As New Orleanians, we live in a city rebuilt on hospitality in the wake of a natural disaster,” shared Gary Solomon, Jr., Co-Chair of the Board of Directors of Tales of the Cocktail Foundation in a statement. “New Orleans’ culinary scene was instrumental in New Orleans’ long road to rebuilding and financial recovery. That shared sentiment really drew us to help a sister city through a genuine lens of hospitality.”
In keeping with the XX nature of the event, Tales on Tour will feature a day of service. In addition, the conference will include more conventional elements like educational programming, Beyond the Bar workshops focused on mental health and wellness, Spirited (cocktail paired) dinners, and the celebrated Cocktail Apprentice Program.