Big Beer is getting in on the shifting sensibilities of American drinkers. Those nutritional info labels that you see everywhere from breakfast cereal to fast food will soon be appearing on Bud Light’s packaging acceding to a statement (and ad campaign) from the company.
Prominent black and white labels will provide customers with a rundown of Bud Light’s ingredients (water, rice, hops, and barley.) In addition, the panels will offer up nutritional info as well as calorie and carbohydrate counts.
Bud Light is the first major brand to add the info so prominently, but they won’t be the last. In 2016, the U.S.’ biggest brewers all reached an agreement to voluntarily add the info before a 2020 deadline. (Some brands like Heineken list the data, but use a much smaller typeface.)
“While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging,” said Andy Goeler, VP of Marketing, Bud Light in a statement. “When people walk through a store, they are used to seeing ingredient labels on products in every aisle, except for the beer, wine and spirits aisle. As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”
Bud Light opted to include the large labels on their cardboard cases, but actual bottles and cans will only feature the basics displayed in smaller text.
As for the info, itself, there aren’t too many surprises. A 12oz. serving of Bud Light contains 110 calories (hence the ‘Light’ part of the name.) The 6.6 grams of carbs per serving make up about 2% of the FDA’s daily recommended value. Don’t worry, there appears to be no significant fats of any kind in the beer.
Of course, Bud Light being the marketing masters that they are, the company decided to roll out some more of their medieval Bud Knight ads to herald the new designs. Check them out below.