While some spirits companies are shifting their focus to premium offerings, Sazerac Co. is taking a different course. Already flush with high-end Bourbon offerings (Pappy, Weller, Stagg), the booze behemoth just announced the acquisition of 19 well brands from Star Industries and Black Prince Distilleries.
Specifically, Sazerac is adding Georgi, Majorska, Llord’s, Alexis, Alexi, Black Prince, Blansac, Caribaya, Carnaby’s, Clyde’s, Devil Springs, Donegal, Dorado, Duncan’s, Little John, McColl’s, R.J. Hodges, Sir Francis and Wild Flame to their portfolio.
Details of the deal, including price, were not disclosed. However, a Sazerac spokesperson noted that Black Prince Distillery will handle production throughout a transition period scheduled to last up to six months.
The pickup falls in line with Sazerac’s recent strategy. The New Orleans based corporation purchased Goldschlager along with a big chunk of Diageo’s non-premium offerings last November.