Old World meet New World. On Monday (2.25), American wine titan E&J Gallo announced a deal to add Italian digestif OG Gruppo Montenegro to their portfolio. Under the arrangement, Gallo will serve as the exclusive U.S. importer for products such as Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy.
“We are excited to become the U.S. partner for Gruppo Montenegro and look forward to adding their brands to our growing luxury spirits portfolio,” said Britt West, Vice President of Marketing for Gallo Spirits in a statement. “Gallo remains strongly committed to competing in the luxury spirits space with brands of the highest quality and authenticity. We look forward to furthering mixologist and consumer awareness and understanding of this growing segment of spirits.”
The official press materials surrounding the deal stressed that both companies are privately held. Despite their massive presence in the mass wine (think Barefoot) market, the winemaker is still owned and operated by the Gallo family. Likewise, Montenegro has remained in private hands since Stanislao Cobianchi started the company in 1885.
“As a privately-owned company, we are honored to partner with the Gallo family and appreciate their commitment to compete in the luxury spirits business. With this partnership, we look forward to unleashing the full potential of our portfolio in the U.S.,” commented Marco Ferrari, CEO of Gruppo Montenegro in a release.
Montenegro joined a Gallo distillates lineup that also includes The Dalmore Single Malt Scotch portfolio, Diplomático Rum, Jura Single Malt Scotch, Argonaut Brandy, and Germain-Robin Brandy.
Terms of the deal were not disclosed.