There’s joy to be found in the dark recesses of bureaucracy. Exhibit A: This weekend, a filing deep in the Alcohol and Tobacco Tax and Trade Bureau’s (TTB) archives sparked a fervor among bourbonheads. The certificate authorizes Buffalo Trae to begin bottling and distributing a new whiskey called ‘Weller Full Proof.’
To sell liquor in America, you must first receive an approval called a “COLA” from the Alcohol and Tobacco Tax and Trade Bureau (TTB). On Friday (3.07), the agency OK’d an application for Weller Full Proof.
Whiskey fans will notice a few distinct attributes to this Weller in the paperwork. Notably, the non-chill filtered bourbon will also hop on board the wheated whiskey wagon.
Weller already experimented with the heated whiskey trend last year. Their “Craft Your Perfect Bourbon” (C.Y.P.B.) program crowdsourced suggestions for a new flavor profile. The distillers then created a new spirit based on the results: CYPB Wheated Whiskey.
As for the titular ‘Full Proof,’ that would be 57% ABV.
The COLA also contained approved labels for the bottle. (pictured above) The buff lettering on a royal blue background is, indeed, handsome. However, there’s actually plenty of info on the back label. That text follows below.
“William Larue Weller developed his original bourbon recipe with wheat, rather than rye. Bottled at the same 114 proof in which it was entered into the barrel, this non-chill filtered wheated bourbon forgoes chill filtration to preserve all the naturally occurring residual oils and flavors that occur during the distillation and aging process (potentially making it appear cloudy at cold temperatures). This bourbon balances a rich mouthfeel, with robust notes of vanilla and oak. A whiskey that satisfies the demand of the non-chill filtered whiskey enthusiasts, honoring the man who made wheated bourbon legendary.”
At press time, Buffalo Trace had not responded to a request for comment. NP will update the story as information becomes available.
That means the no details were available as to how many bottles or when they might see market.