Prieur Cause: Jadot’s Big Buy

By Neat Pour Staff |

Beaujolais barons Maison Louis Jadot added to their empire this week. The company announced the acquisition of the well respected Domaine Prieur-Brunet and their 18 plus hectares of vineyards in the region.

Amidst the post-revolutionary fervor of 1804, brothers Claude and Jean Prieur founded the operations in Santenay. A mid-twentieth century marriage between Guy Prieur and Meursault’s Elizabeth Brunet increased the domaine’s holdings to include a choice premier cru in Les Charmes. Prieur-Brunet other vineyards are located in Chassagne-Montrachet, Volnay, Pommard, and Beaune. Eighth generation Prieur, Dominique and her son Guillaume currently run the domaine.

“The team at Maison Louis Jadot are committed to ensuring the continuity of the work undertaken by the Prieur family over the last two centuries,” Louis Jadot said in a statement.

Jadot, a super-negotcant, is nearly 200 years old as well. In America, the company is known for their ubiquitous Beaujolais-Villages. As of late, they have been on buying spree, largely focused on the  Côte de Beaune. Other recent additions to their portfolio include Beaune Clos des Ursules, Chevalier Montrachet Les Demoiselles, Clair Dau Estate, Mares, Chambertin Clos de Bèze, Musigny, and Gevrey Chambertin Clos St Jacques.

Financial details of the deal were not disclosed. Likewise, no word was give whether the Prieur-Brunet label would survive or the grapes would be batched in with Jadot’s existing labels.

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