The English love gin. We mean they really love gin. Winston Churchill famously stated, “The gin and tonic has saved more Englishmen’s lives, and minds, than all the doctors in the Empire.” So, it is fitting that a new, four-day gin festival is coming to London this spring.
Contrary to the singular name, World Gin Day will run from June 7-10 in its inaugural year. The event, produced by DrinkUP.London, is a prolonged evolution of the group’s previous 24 hour event.
Chief of World Gin Day Emma Stokes (a.k.a. Gin Monkey) said “I’m incredibly excited to be working with the team at DrinkUp.London. The capital is my home and I can’t wait for gin fans to take part in this brilliant festival, showcasing the best bars and brands across the city.”
“Digital Passes” are already available for £10. These basic creds allow participants to enjoy special £6 gin cocktails at bars across the city during the fest. In addition, there will be lots of brand money—that means private parties, special events, and lots of pop-ups. The Digital Pass will grant “first look access” to these happenings, but expect lots of them to be invite-based.