Anchor Distilling is now chained to a new name. Last August, Sapporo purchased Anchor Brewing, but not their sister spirits company. Instead, Anchor Distilling was spun off; previous partners Tony Foglio and UK wine seller Berry Bros & Rudd purchased the remaining shares held by Keith Greggor. Given that the trademarked Anchor name is now owned by the Japanese brewer, Anchor Spirits will be called Hotaling (pronounced ho-de-ling).
“The Hotaling name pays tribute to our organization’s past as it has been the name of our rarest and most sought-after expression of Old Potrero Whiskey, Hotaling’s, and celebrates our connection with San Francisco,” said Dennis Carr, the company’s president and CEO, in a statement.
Specifically, A.P. Hotaling was a New Yorker who, lured by the Gold Rush, moved to California in 1852. In short time, he started selling whiskies and eventually built the largest liquor wholesaler in the West. Famously, the Hotaling warehouse on Jackson Street survived the 1906 San Francisco earthquake and fire and inspired the poet Charles K. Field. Field wrote, ““If as they say, God spanked the town, For being over frisky, Why did He burn the churches down, And save Hotaling’s whiskey?”
A statement from the company explained that the new ownership plans to keep all 47 current employees on staff. The offices will be moved, but stay within San Francisco.
Hotaling’s portfolio will continue to include Luxardo Liqueur and Cherries, Nikka Whisky, Kavalan Whisky, HINE Cognac, Tempus Fugit Spirits, Alessio, BarSol Pisco, Shrub & Co., Ypioca Cachaça, New Zealand Whisky Collection, Chinaco Tequila, Briottet, C. Drouin Calvados, The King’s Ginger, Mezcal Amaràs, Hirsch, No.3 Gin, Slaur, English Harbour Rum, Chateau de Montifaud Cognac, Senior Curacao Liqueur, Karlsson’s Gold Vodka, Etter and F.Meyer. Hotaling & Co. will also continue to sell and market the brands produced by the now-named Hotaling & Co. Distillery, including Junípero Gin, Old Potrero whiskies, Old Tom Gin, HOPHEAD Vodka, and Genevieve Gin.
Correction: This article has been amended to reflect that Tony Foglio and Berry Bros & Rudd previously owned a portion of Anchor Distilling before purchasing the company entirely.