Clooney and Gerber Launch Casamigos Mezcal

By Neat Pour Staff |

George Clooney and Rande Gerber made headlines in 2017 after the celebrity duo sold their Casamigos Tequila company for Diageo for almost one billion dollars. Despite the transfer of equity, the pair are still active in the agave game. This week, they announced that Casamigos will be rolling out a Mezcal.

The new spirit will debut in April with a MSRP of $60 for a 750ml. bottle according to a scoop from Forbes. Apparently, Clooney and Gerber didn’t get the memo about Agave sustainability issues in Oaxaca; they plan to release several more mezcals in the future.

“We were given mezcals to try a few years ago and there was one we really loved,” Gerber told Forbes. “At the time, all of our attention was focused on sharing Casamigos tequila with the world but we stayed in touch with the family that created that mezcal and knew one day it would become part of our Casamigos family.”

The mezcal is a joven or young variety made with 100% Espadin agave. The official tasting notes (of course) describe the flavor as very smooth and more fragrant than smokey. To Diageo’s credit, the juice is made in the traditional way even employing a horse to pull the tahona or grindstone. The bottles are also handmade meaning no two are exactly the same.

Liked it? Take a second to support Neat Pour on Patreon!

Read Next

Aaron Polsky Rocks Out With Canned Cocktails & Talent Agency Featuring Supergroup Of Bartenders

Los Angeles bartender Aaron Polsky is celebrated as a rock star of the industry. Now, Polsky is taking that description literally with his new venture, LiveWire. Borrowing a cue from the music industry, LiveWire will promote and represent the bar world’s stars through a talent agency as well as merchandise such as an inaugural line of canned cocktails.

By Gustaf Vincoeur

Heineken Exec Retires Amidst Strong Growth

Brewing powerhouse Heineken (HEIN.AS) just announced some positive numbers for the last quarter and some serious changes in leadership. After confirming that fourth quarter earnings exceeded analysts’ estimates, the Belgian beer house also announced that long serving CEO Jean-Francois van Boxmeer will step down.

By Neat Pour Staff