George Clooney and Rande Gerber made headlines in 2017 after the celebrity duo sold their Casamigos Tequila company for Diageo for almost one billion dollars. Despite the transfer of equity, the pair are still active in the agave game. This week, they announced that Casamigos will be rolling out a Mezcal.
The new spirit will debut in April with a MSRP of $60 for a 750ml. bottle according to a scoop from Forbes. Apparently, Clooney and Gerber didn’t get the memo about Agave sustainability issues in Oaxaca; they plan to release several more mezcals in the future.
“We were given mezcals to try a few years ago and there was one we really loved,” Gerber told Forbes. “At the time, all of our attention was focused on sharing Casamigos tequila with the world but we stayed in touch with the family that created that mezcal and knew one day it would become part of our Casamigos family.”
The mezcal is a joven or young variety made with 100% Espadin agave. The official tasting notes (of course) describe the flavor as very smooth and more fragrant than smokey. To Diageo’s credit, the juice is made in the traditional way even employing a horse to pull the tahona or grindstone. The bottles are also handmade meaning no two are exactly the same.