BCB Expanding To São Paulo

By Neat Pour Staff |

On the heels of their much ballyhooed expansion into the U.S., Bar Convent Berlin (BCB) is continuing their intercontinental expansion. The popular cocktial industry trade show announced that BCB will pop-up in São Paulo on June 17 and 18 , 2019.

“After the launch of the Bar Convent Brooklyn, the expansion to South America now is the second logical step in our global strategy,” says Michael Freter, managing director of parent company, Reed Exhibitions Deutschland. “We’re thus expanding our offer to the industry to bring together providers and users in exciting markets for direct talks.”

The BCB model differs a little from the typical industry conference model. The industry-facing event is anchored by a large trade show featuring about 100 different exhibitors spanning from large, global spirits brands to smaller, indie startups. An educational element comprised of several speakers (programmed by Angus Winchester) will be peppered throughout the two day forum as well.

“We want to leverage the international know-how brought to Brazil by the Bar Convent to support the continued advancement of the industry,” says BCB director Petra Lassahn. “In particular, we care about bringing the structure and unique atmosphere of the BCB in Berlin to São Paulo.” Several experts project a 3% annual increase in the consumption of premium spirits for 2018 and 2019 in Brazil

South America, especially Brazil, has long been considered a burgeoning market for the craft scene. Establishments like Atlántico Rio de Janeiro and Mee put the nation on the map a few years ago, and the trend shows no signs of stopping. Several experts project a 3% annual increase in the consumption of premium spirits for 2018 and 2019 in Brazil.

“We want to support the bar industry in Brazil in increasingly positioning itself on the list of the 100 best bars worldwide,” says Paulo Octávio Pereira de Almeida, vice president of Reed Exhibitions Alcantara Machado. “The trade show won’t just showcase the latest trends in the spirits market, it will also make available international and local content for the bartender community in the entire country.”

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“The online format comprises three primary components: The first is made up of virtual product presentations and tastings, while the second features high-quality content, presentations and seminars. The third component is the heart of the BCB: active exchange amongst our visitors around the globe and the promotion of new business relationships.

By Neat Pour Staff