London Cocktail Week is one of the beverage sector’s largest consumer-facing events. Over 200 bars and restaurants offer all sorts of specials throughout the duration, but the hub remains the Cocktail Village in foggy Londontown’s Old Truman Brewery. Dozens of brands offer unique experiences, flashy booths, education, and of course, some amazing drinks. Check out scenes from the action below.
Yes! There were beautiful people decked out in feathers and sparkles… and not much else.
Belsazar’s Riesling based vermouth was one of our favorite finds of the week.
Tia Maria is a liqueur made with a Jamaican coffee bean and rum base. We liked it with espresso, but the applications are plentiful.
An old Corsican favorite, Cap Corse is starting to see wider distribution. The 150+ year aperitif is full of quinquina and can be enjoyed straight or used in cocktail applications.
Food trucks filled the courtyard. Guess what these guys sold? (We give them a gold star for referencing P-Funk on the menu!)
Tails Cocktails (not the fest, Yanks!) is a London based company offering five different cocktail staples in batched form. Their products are available in cans, bottles, and kegs.
Brands held Master Classes to provide some education as well. Here you can see Ketel One’s sterling mis en place.
Roe & Co. represents Diageo’s foray into the Irish Whiskey category. With minimalist, pastel packaging, the brand is attempting to appeal to a broad, younger audience than your standard whiskey.
Sometimes, you have to work for your libation! The Greenall’s Wild Berry Gin kiosk offered guest the opportunity to stomp the raspberries for their own cocktail. The company provided galoshes and a protective jumpsuit. The stomping process produced juice that flowed out of the spigot on the right, and that juice was then used to mix delicious drinks.
The ice programs at LCW were on point (literally.) At the Fever Tree booth, visitors were given the chance to cut their own ice. Here, an expert starts by demonstrating his moves.
LCW was filled with gin… it’s London after all!