coming here. Game of Thrones is about to return for an eighth and final season. The show’s past run produced a list heartbreaks and deaths longer than the Wall; so, we’re going to need a drink to get through these last six episodes. Fortunately, there’s lots of crossover marketing in every category of libation.
Sure, lots of bars have their own craft cocktails inspired by the show, but hardcore fanboys and fangirls are looking for those ‘official’ products. So, here are all your big name GoT spirit, wine, beer, cocktail, and soft drink promotions.
Cooperstown, NY’s Ommegang brewery has been pumping out GoT beers for a few years. Ommegang is a respected outfit and their GoT beers actually taste great (and also look cool.) ‘For The Throne‘, a “strong golden ale fermented with Pinot Grigio and Viognier grape juice” marks the final release of the line.
However a few past hits are still available as well. We recommend ‘Hand of the Queen,’ a barleywine tribute to Tyrion Lannister. Just don’t serve any to Lady Mormont—she’s underage!
That’s right, Kool-Aid. The sugary sipper is in the midst of a full social media takeover. Users are asked to vote #ForTheIce or #ForThe Fire, and special editions of both lines are already popping up.
But, let’s face it, we’re not going drink the stuff anytime soon. We’re just in it for these absurd videos of the Kool-Aid Man breaking down the Wall and sword fighting.
‘A Can Has No Name.’ In homage to the lessons Arya learned from the Faceless Men of Braavos, these Mountain Dew cans appear to be completely white. Then, you get them cold and Arya’s hit list appears. (Yes, they’ve kept the list updated with tidy lines through the names of those she’s slain.)
If you do find one of these, consider not drinking it. These limited edition cans are pulling big bucks on eBay.
The Shack took their promotion to 11. In fact, their flagship NYC location promises a full-on “Westeros Village.” The rest of the country will have to settle for a Dragonglass Shake. That’s ‘Zīrtom Perzomy Rholītsos’ in Dothraki—which is the language customers must use to order the GoT specials. The concoction consists of minted white chocolate custard topped with ‘shards of Dragonglass.’
However, the official description is much cooler. “In keeping with our commitment to premium ingredients + thoughtful sourcing, the Dragonglass Shake is a prime example of the Wall-to-Table movement. Custard is frozen with packed snow harvested beyond the Wall and hand churned by members of the Night’s Watch,” explains the company’s release. “Final prep occurs in Winterfell, where the shake is topped with shards of Dragonglass imported from the caves of Dragonstone. Please note supplies are limited as the Wall is currently undergoing major renovations.”
The original fast-casual-chain bar is offering up a DroGo Big Rita. (That’s some weak punning people!) As best we can tell, this beverage is just a strawberry margarita riff served on the rocks in a pint glass.
Diageo is playing the game of thrones… and when you play the game of thrones you either win or d̶i̶e̶ sell your entire range of scotches with promotional tie-in labels. The liquor giant is honoring the great houses (and the Night’s Watch) with special editions of their eight marquis brands: Cardhu Gold Reserve (House Targaryan,) Clynelish Reserve (House Tyrell,) Dalwhinnie Winters Frost (House Stark,) Lagavulin 9 Year (House Lannister,) Oban Bay Reserve (Night’s Watch,) Royal Lochnagar 12 year old (House Baratheon,) the Singleton of Glendullan Select (House Tully,) and Talisker Select Reserve (House Greyjoy.)
Bonus: The Walker bottles also use that same secret-message-revealing-when-cold ink.
No beverage is more widely consumed on the show than wine. Appropriately, HBO partnered with Bob Cabral of the Vintage Wine Estates confederacy back in 2017. Cabral has new world wine street cred and a ton of awards to match; the juice is pretty solid. Current options are a Cabernet Sauvignon, Pinot Noir, Chardonnay, and a red blend. (There are no punny names on these products, but the labels look super regal with lots of raised, golden patterns.)