April Fool’s Day was once an opportunity to play cruel jokes on your friends one-on-on. Then, the First of April morphed into a time for fake news stories to lift hopes before dashing them with the realization the entire article was a joke. Now, big brands are getting in on the action. And, they’re pretty good at it. Check out our favorites below.
American Whiskey focused Camp Runamok is also famed for glitter pranks (albeit recently scaled back to protect the environment). However, the Irish Whiskey titan is taking a page from their American counterparts’ book. Meet Jameson’s Anti-Theft Glittershot Technology.
In the event that a “cheeky roommate” attempts to steal your booze, the device will spray them with glitter. But, not just any glitter…
“Over 10,000 local, hand-crafted emerald green glitter particles have been selected by Jameson (arts and) craftsmen in Midleton, Ireland, and packed into each Jameson Catchmates bottle to ensure maximum coverage of any whiskey-thieving mates,” according to the Jameson “CatchMates” release.
Here’s the intro…
Here’s the reaction from a glitter-bombed whiskey thief…
SodaStream enlisted astronaut (and famous twin) Scott Kelly for their annual prank. Kelly plugs SodaStreamME, a device that he claims to have dreamed up onboard the International Space Station, to deal with GI gas. The ME theoretically helps people who burp too much turn their extra gas into carbonated drinks. The ad touts, “When life gives you gas, make SodaStream.”
“April Fool’s pranks have become a SodaStream tradition. We took this one to the next level by rooting it in scientific research conducted with a legendary astronaut, making the prank more credible,” said Matti Yahav, CMO at SodaStream in a statement. “Unfortunately it’s not real – we can’t solve your gas issues – but with SodaStream you can definitely make sparkling water at the touch of the button while caring for the planet.”
In a followup spot, Kelly reminds viewers that you burping in space is actually impossible.
For The Win! Lucas Kwan Peterson completely pwns the New York Times in his satirical travel piece about New York City. Anyone who has ever read a NYT travel piece about their home city (provided that their home city is not Gotham,) will recognize the Old Grey Lady’s distinct style in the sendup. There’s the signature patronizing tone, lack of research, and general tone-deaf approach that have come to define the publication’s travel pieces—except that the piece is about NY itself.
For example, enjoy this gem of an excerpt…
“For all of New York’s achievements, the city has sadly failed to develop the infrastructure to feed its residents. Grocery stores puzzlingly do not exist in the city, leaving residents to forage for sustenance in 24-hour corner stores, or tienditas. The egg and cheese sandwiches there are simple but, admittedly, quite good. Coffee is available but must be purchased through Greek purveyors of an ancient origin, who, as demonstrated by inscrutable gold lettering on blue-and-white cups, have obtained a lockdown on the coffee trade within the city.”
However, Kwan’s opus demands that you read it yourself. Check the link.
Consistent with the label’s collegiate demographic, Jäger chose to push a kit that will convert empty bottles into bongs today. The Jägerbong pack also includes a Bic lighter, eyedrops, and a hackeysack.
The only problem is that dorm room denizens have already been building real life Jägerbongs for years.
Roosevelt Island is a tram-accessible island located in NYC’s East River. Occupied largely by affordable housing, the large swath of land in a key spot has sparked the dreams of real estate developers for decades. (In the under appreciated 1993 Michael J. Fox Vehicle “For Love Or Money,” Fox plays a concierge who aspires to open a boutique hotel on Roosevelt Island.)
Anyway, it turns out the marketing team at Three Olives have also been eyeing the island. Their April 1 offering is a video promoting a redeveloped Rosé-velt Island to hype their expression of rosé vodka. (Get it?) The spot includes enough stereotypical NY Millennials to make their point—which is actually spot-on.) There’s also a commendable nod to the longtime residents of the city who are more often than not harmed by gentrification. Final kudos to Three Olives are due for their-self aware, meta-jabs at their own marketing campaign.