And So It Be Gins: Tales Of The Cocktails 2019 Day One In Photos
By Dr. Bill Copen |
Tales of the Cocktail 2019 kicked off on Tuesday (7.17) with the annual Toast, a few seminars, and the first wave of activations–plus, the usual array of boutique retail pop-ups. Neat Pour‘s Dr. Bill Copen was there to capture it all on film with y’all.
Cocktail Kingdom setting up their fiefdom to a new location.
Some classic titles–and some new ones–are added to the stacks at the annual bookstore.
Tales Board Co-Chair and Director Caroline Rosen kick off the festivities with the annual ‘Toast to Tales’
Don Q provided a big taste of Puerto Rican hospitality at their opening day activation.
Contestants in the Grey Goose “Great Bar Race” navigated a front-of-house obstacle course.
From today’s seminar “Citrus: Between History and Innovation.” This is Roberta Mariani, Global Brand Ambassador for Martini. Seminar attendees learned about the numerous varieties of citrus fruits that have been created from a few basic species, and also about unusual ways to extract flavors from citrus fruits. You knew about juicing, but did you know about supercritical extraction, or the time-consuming practice of “sfumatra,” in which the pulp of the fruit is removed, and essential oils are painstakingly brushed from the rind with a sponge?
Diego Cabrera from Salmon Guru in Madrid, Spain teamed up with absinthe-aficionado William Elliott from Maison Premiere in New York, NY for this Tales Headliners Series shift. Joining them from New Orleans was Christoph Dornemann from the historic Arnaud’s French 75 Bar.
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The US hospitality industry is in dire straits and lacking governmental support. Yet, across the pond, the English cousins took some preliminary steps to bolster their reopened bars and pubs. On Wednesday (7.08), Chancellor Rishi Sunak unveiled a stimulus plan for the service industry that included incentives for diners and employers alike.
Think celebrity sports and brands jumped the shark when Elon Musk started threatening his own tequila? Well, then you haven’t heard about GrapeStars. Launched in the early days of the quarantine, GrapeStars is an app that aims to “disrupt” the spirits markets by making celerity brands easier to find. Oh. And, if you think that’s a good idea, you can now invest in the brand through crowd-sourcing.
Ready-To-Drink (RTD) beverages are almost as popular as Zoom during the pandemic. As Nielsen reports all time highs for the sector, liquor stores’ shelves—and websites—are filling up with canned cocktails. Neat Pour did some samplin’ of three emerging brands: Five Drinks, Onda, and Tip Top Cocktails. Here’s the scoop.
By Neat Pour Staff