Crafty A-B InBev Buys Midwestern Indie Darling Platform

By Neat Pour Staff |

A-B InBev, better known as Anheuser-Busch or Bud, is back at their craft(y) ways. On Wednesday (8.07) the beer superpower purchased midwestern craft brewing upstart Platform Beer Co.

Founded in 2014 by Paul Benner and Justin Carson, Platform is celebrated for their prolific output (some 200 different beers annually). According to the Brewers Association, Platform was the fastest growing brewery in the US in 2017.

Platform owns a Cleveland brewery with a 60 barrel output, a Columbus tasting room slash distribution center, and ‘LOCOBA,’ a concept based Cincinnati taproom and coffee shop. Additionally, work is underway on ‘Phukenship,’ a dedicated sour beer brewery & taproom as well as a 10 barrel brewery in Pittsburgh.

“In speaking with the other craft brewery founders in Brewers Collective, we know partnering with Anheuser-Busch means we will have the resources and the autonomy to bring our vision for Platform Beer Co. to life,” said Benner in a statement.

Financials were not disclosed but the deal is expected to close within the third quarter. At that point, Platform will shutter their self-distribution network (reportedlY without laying anyone off) and switch to A-B’s wholesale package.

Carson said that the deal will increase employees benefits. He cited better healthcare, parental leave, and 401K plans as XXX

Benner and Carson will stay onboard and run the business for the brewing giant according to A-B.

“Being able to continue leading the day-to-day operations was an important factor in our decision and we have no doubt that this partnership will benefit our loyal staff and passionate customer base,” said Benner.

A-B spent $130 million building out their craft brands over the last three Years. Platform will fall under the company’s premium ‘Brewer’s Collective’. Other brands in the group include Goose Island Beer Co., Wicked Weed Brewing, 10 Barrel, Devils Backbone, Elysian, Golden Road, Karbach, Four Peaks, Breckenridge, and Blue Point.

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By Neat Pour Staff