Scotch Whisky is a storied spirit. The liquor boasts a history spanning about 600 years and tens of thousands of fascinating people labored to create the now-familiar flavors. That said, the category’s most prolific spokesperson might be a fictional sitcom character. Parks and Recreation might have ended their TV run in 2015, but comedian Nick Offerman is maintaining the legacy of his Ron Swanson through recurring scotch marketing gigs. This week, Offerman even unveiled his own expression, Lagavulin Offerman Edition Aged 11 Years.
“Nectar of the Gods”
The Swanson character regularly espoused his love for the “nectar of the gods,” Lagavulin; so, the partnership makes sense.
In fact, Offerman’s partnership with the famed distiller began back in 2014 with his “My Tales of Whisky” videos. You may remember the early works which simply featured long (like 45 minutes plus) of the actor sipping a glass of Scotch in front of a fireplace.
The later videos presented the typical Scotch travelogues and productions sorties, but with Offerman’s outsized personality injecting a humorous touch. Again, the concept is best summarized in a Parks and Rec quote.
“All my life I’ve avoided Europe, and it’s multitudes of terribleness, but it turns out, much to my surprise, there is actually one place in Europe that is worth seeing,” Swanson previously opined. “These tiny islands off the coast of Scotland, where God’s chosen elixirs are distilled, barrelled, and prepared for consumption. This is worth the trip.”
After five years of videos and social media tie-ins, Offerman and Lagavulin decided to take their relationship to the next level. Enter the Lagavulin Offerman Edition Aged 11 Years.
Marketing materials tout the juice as a collaboration between Offerman and Distillery Manager Colin Gordon.
“‘Carrying the signature Lagavulin Islay single malt peatiness with sweet berry and orchard fruit notes, this Scotch whisky is for those who adore Lagavulin’s patented smoky flavor and the patience required to masterfully distil a single malt,’ is what they told me to say, but I would rather just tell you that I am giggling with delight at the notion of people enjoying this limited edition Scotch,” gushed the comedian.
But, what did Offerman exactly contribute? According to the marketing materials, he helped pick out the blend and worked on the packaging (and, of course, the marketing.) Then bottles feature a sketch of his likeness, his signature, and an inspirational quote.
“I have traveled the world and sampled many attempts at pleasing nectars, but it is solely this distillation of Islay; a tiny, charismatic Scottish isle, that has claimed my palate. Yea, and my heart into the bargain.”
International distribution is beginning now. MSRP is $74.99.