Carlsberg has made a point (quite the public point!) about putting sustainability first. Not content with eliminating plastic rings, the Danish brewers are taking it step further and developing eco-friendly bottles. This week, Carlsberg unveiled prototypes of “paper bottles.”
At Copenhagen’s C40 Mayor’s Summit rolled out the two prototypes of their ‘Green Fibre Bottle.’
Both bottles are 100% recyclable and made from sustainably sourced wood fibres. One model is not quite plastic free—it makes uses of a recycled PET (polyethylene terephthalate) barrier to contain the liquids. The second model uses a “bio-based” PEF (polyethylenefuranoate) polymer film barrier.
However, more work is needed. Neither design is ready for prime time yet.
“We continue to innovate across all our packaging formats, and we are pleased with the progress we’ve made on the Green Fibre Bottle so far. While we are not completely there yet, the two prototypes are an important step towards realising our ultimate ambition of bringing this breakthrough to market,” said Myriam Shingleton, VP Development at Carlsberg in a statement. “Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges, just as we did with our plastic-reducing Snap Pack.”
The bottle is part of Towards ZERO, Carlsberg’s plan to reduce carbon emissions at its breweries to zero and implement a 30% reduction in its full-value-chain carbon footprint by 2030.
However, Carlsberg is no longer alone on the bottle project. The Coca-Cola Company, The Absolut Company and L’Oréal are also committed to a paper bottle community under the umbrella of a new venture called Paboco.
Gittan Schiöld, interim CEO of Paboco® said. “It is all about the team! We are collaborating across the value chain, sharing the risks and are united in our vision that the paper bottle will become a reality and fundamentally change this industry for good.”
Paboco was launched along with “innovation experts” EcoXpac, packaging company BillerudKorsnäs, post-doctoral researchers from the Technical University of Denmark, and Innovation Fund Denmark.