Time to cash in those old savings bonds cause Pappy is comin’! The Old Rip Van Winkle Distillery, producers of the holy grail for many bourbon collectors and profiteers, just announced a November release and prices for their coveted spirits.
If you can find it at MSRP, Van Winkle will still be pricier this year. The 10 and 12-year-old offerings saw a $10 increase in suggested retail. The price hikes increased exponentially up the range.
Details are listed below.
- $69.99 – Old Rip Van Winkle Handmade Bourbon 10 Year Old 107 proof
- $79.99 – Old Rip Van Winkle Special Reserve Bourbon 12 Year Old
- $119.99 – Old Rip Van Winkle Family Reserve Rye 13 Year Old
- $119.99 – Pappy Van Winkle’s Family Reserve Bourbon 15 Year Old
- $199.99 – Pappy Van Winkle’s Family Reserve Bourbon 20 Year Old
- $299.90 – Pappy Van Winkle’s Family Reserve Bourbon 23 Year Old
While those prices sound attainable, Pappyheads know that the coveted brand is subject to all sorts of shenanigans including counterfeiting, theft, and insane markups at the retail level. Julian Van Winkle, president of Old Rip Van Winkle Distillery does not approve.
“Unfortunately we cannot control the price retailers charge, so some retailers mark it up beyond our MSRP, even though we ask them not to,” said Van Winkle in a statement. “We are committed to releasing a quality product and hope retailers will honor what we suggest as a fair retail price.”
The company also made it clear that they are not fans of the online market. “Trading and selling bourbon online is an unlicensed and illegal sale. Purchasing bourbon online from unlicensed parties is dangerous. The product may be counterfeit and unsafe. If you are not a licensed retailer and you are selling Van Winkle products, we are prepared to take action to curtail the activity,” adds Kris Comstock, senior marketing director at Buffalo Trace Distillery.
The new bottles of Van Winkle will be available come November… if you can find them.