Not content to rest on the laurels of their famed Fireball campaign, the folks over Sazerac Co. are in the midst of an ambitious program to build their portfolio, employing the company’s New Orleans home as an anchor. To that end, the brand opened a massive cocktail museum in downtown NOLA last month. This week, they released Henry Ramos Gin, an homage to one of the Crescent City’s most celebrated bartenders.
Ramos (1856-1928) invented the delicious Ramos Gin Fizz. Accordingly, the new gin is the sweet Old Tom style called for in the drink’s original specs. Sazerac tapped their Virginia holding, the A. Smith Bowman Distillery to distill the spirit.
“Our new Henry Ramos Gin honors the creations and libations of Henry C. Ramos, whose Imperial Cabinet Saloon and Stag Saloon became hubs for cocktail culture in New Orleans due to his Ramos Gin Fizz,” said Brian Prewitt, master distiller for Bowman.
The gin touts a 100% grain base, distilled in a 500 gallon still in small batches.Proof is listed at 85.6, a nod towards Ramos’ birth year.
The Neat Pour team has not tasted Ramos Gin yet, but Sazerac offered some tasting notes. They describe the tastes as “sweet with the juniper taking front and center followed by notes of honeysuckle, orange and cinnamon and other brown spices” and the finish as a “heavier mouthfeel lingers with characteristics of juniper and floral notes noticeable long after your last sip.’
The release marks one stage in an extensive portfolio extension that also involves the purchase of Breuil de Segonzac and the launch of a tequila line.
Initially, Ramos Gin will be sold exclusively at the Sazerac House in New Orleans at a MSRP of $24.99 for a 750ml bottle. Wide release is slated for 2020.