William Grant Debuts Sustainability Focused ‘Discarded Rum’

By Neat Pour Staff |

William Grant & Sons may be known for their portfolio of time-proven scotches, but the spirits powerhouse is also an unabashed advocate for a new addition to the drinks world: sustainability. WGS just unveiled Discarded Rum, a liquor made with food waste, namely banana peels.

Discarded really doubles down on the sustainability angle. The spirit’s base is a Caribbean rum that Grant employs to season whisky casks. This ‘finishing rum’ is historically discarded after imparting the wood with flavor. However, the distiller chose to set it aside for use in the discarded line.

Simultaneously, banana peels (byproduct acquired from a flavor house) are dried out and fermented. Then, they endure a two week soak in alcohol for the purpose of extracting that banana-y good flavor. Finally, the extract is mixing with the base for two days.

“Previously, the Caribbean rum is sold on or even disposed of, whilst Discarded has sourced the banana peel from a flavour house that uses the fruit but gets rid of the peel,” the distiller explained in a statement.

We haven’t tasted the final result, but we did read a release. WGS Marketing Manager for Innovation Tom Stannard offered some insight in the text.

“It’s exciting to see how consumers and bartenders have engaged with Discarded so far. When developing rum, we wanted to maintain the magic of reuse whilst credibly expanding into a new category<“ Stannard said. “The best way to describe the flavour is liquid banana bread, distinctive yet comforting. It’s perfect in a rum Old Fashioned or a Daiquiri.”

Discarded Rum is slated for an initial launch in the UK this January. 500ml. bottles will list for £25. No details were provided on a US release date.

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