When you’re royalty, rules like beverage partners don’t really matter. You BYOB when you want to, corkage fees and exclusivity clauses be damned! For example, at last night’s 2020 Golden Globe Awards, Jay-Z and Beyoncé were spotted sipping from their own secret stash on bubbly.
Other guests were forced to settle for suds from Moët & Chandon, the event’s official champagne sponsor. However, the power couple opted to bring and drink their own bottles of Armand de Brignac champagne.
Jay’s affinity for Armand de Brignac is nothing new. The mogul bought a $200 million stake in those in 2014. Since then, he’s often hyped their Ace of Spades cuvée.
Please note that Jay-Z’s involvement with the brand has some serious roots. In 2006, Frederic Rouzaud, Manager of Cristal parent Roederer, bemoaned the popularity of his bubbly with rappers and their audience. Notoriously, he griped, “What can we do? We can’t forbid people from buying it.” In response, Jay-Z began a Cristal boycott and started plugging Armand de Brignac.
The mogul is also active in the Cognac world where he owns a share of D’ussé.
But, back to the Globes! The couple made their flashbulb punctuated entrance at the event tailed by a bodyguard holding a few bottles of Ace of Spades. Guests and media then observed them pouring themselves and friends like Portia de Rossi glasses of the Ace throughout the night. Amy Kaufman of the LA Times first tweeted about it and soon social was enthralled.
Beyoncé was nominated for Best Original Song for “The Lion King,” but that prize went to Elton John and Bernie Taupin. The Queen didn’t seem to mind; maybe, the champagne helped.
Mind you the rest of the guests did just fine for themselves. In addition to the event’s signature magnums of Moët, they were also treated to some craft cocktails.
Actress and filmmaker Camilla Belle created the evening’s signature drink, The Moët Belle. The Belle is essentially a French 75 variation, implying a cachaca base along with lime juice, ginger syrup, mango juice, and of course, the titular Moët.