SpoilerAlert: The premium spirits market is exploding in Asia. So, it’s only logical that Diageo is capitalizing on the rising demand. Consider the latest offering from their Johnnie Walker range, a limited release of Blue Label commemorating the Chinese New Year.
The bottles celebrate the new lunar year, the Year of the Rat. The design, most prominent on the bottles’ rear panels, were created by Chinese illustrator Shirley Gong.
“I wanted this limited edition to be something that would celebrate and honour Chinese New Year as well as a piece of art that speaks to the rare craft and character of Johnnie Walker Blue Label,” said Gong. “I was keen to create something elegant, rich and really beautiful that people would look at and think, ‘wouldn’t that be a wonderful gift to give someone at Chinese New Year’.”
The juice inside the fancy bottle is standard Blue Label. The expression is Walker’s super-premium offering. Blue is a blend of the best from Walker’s vast cask holdings and is praised for a particularly smooth flavor sought by drinkers just beginning to explore the category.
“The celebration of rare, exceptional Scotch whiskies will always be at the very heart of Johnnie Walker Blue Label,” said Walker Master Blender Jim Beveridge in a statement. “We know that the dedication that Shirley brings to her art is the same dedication that we bring to our craft and this is highlighted by the wonderful bottle design for Chinese New Year – Year of the Rat.”
The bottles are available for a limited time at The Whisky Exchange and a handful of other retailers. Prices are listed between $225 and 250.