RIP: Bitters Scion Joe Fee

By Neat Pour Staff |

Joe Fee, co-owner of bitters godfather Fee Brothers died away on Thursday (2.06). According to a statement from Joe’s sister Ellen Fee, he passed away due to complications from a respiratory infection.

Fee was a unmissable—tall in stature and not shy in personality—presence on the international cocktail and restaurant trade show circuit. While Ellen tended to operations and product development, Joe focused on sales and outreach. One could be forgiven for believing that Joe was born for the role.

Born in July of 1964, Joe Fee was the eighth and youngest child of Jack and Margaret Fee. Like his siblings, Joe spent much of his childhood helping out at Fee Brothers HQ in Rochester, NY. Eventually, he decamped for Notre Dame University where he graduated with a degree in Business Administration.

However, the family business remained close to his heart. In 1991, Joe returned to the fold and began working for Fee Brothers full time. According to the company’s history, Joe leveraged his initial position as Office Manager to bring the company into the computer age.

Joe also began to assume other responsibilities. In 1995, he worked with Ellen to revamp the packaging on Fee Brothers products. He also started to assume sales duties and within a few years, Joe found himself leading the department.

In 2012, Joe and Ellen assumed ownership of the company making them the fourth generation of Fees to run the business.

The tradition was one that Joe took very seriously. He worked constantly promoting the brand. Although work took him to scores of countries, he rarely had time to for leisure. He described a 2016 cruise in Alaska as his first vacation in a decade.

Yet, it was a job that Joe loved. He was a man who loved a good conversation and a good drink. While he held his native Rochester close to his heart, he clearly revealed in being a citizen of the globe. And, today, cocktail lovers all over that globe are missing Joe Fee’s oversized presence.

 Details of the memorial will be announced soon on the Fee Brothers social media.

Liked it? Take a second to support Neat Pour on Patreon!
Share

Read Next

England Announces Hospitality Specific Stimulus Package

The US hospitality industry is in dire straits and lacking governmental support. Yet, across the pond, the English cousins took some preliminary steps to bolster their reopened bars and pubs. On Wednesday (7.08), Chancellor Rishi Sunak unveiled a stimulus plan for the service industry that included incentives for diners and employers alike.

By Neat Pour Staff

For Some Reason, Celeb Booze Brands Now Have Their Own App

Think celebrity sports and brands jumped the shark when Elon Musk started threatening his own tequila? Well, then you haven’t heard about GrapeStars. Launched in the early days of the quarantine, GrapeStars is an app that aims to “disrupt” the spirits markets by making celerity brands easier to find. Oh. And, if you think that’s a good idea, you can now invest in the brand through crowd-sourcing.

By Neat Pour Staff

RTD Roundup: Onda, Five Drinks, Tip Top

Ready-To-Drink (RTD) beverages are almost as popular as Zoom during the pandemic. As Nielsen reports all time highs for the sector, liquor stores’ shelves—and websites—are filling up with canned cocktails. Neat Pour did some samplin’ of three emerging brands: Five Drinks, Onda, and Tip Top Cocktails. Here’s the scoop.

By Neat Pour Staff