A twofer of trends! A canned cocktail that is non-alcoholic. Seedlip just rolled out a line of canned (aka Ready-To-Drink or RTD) mocktails.
The new range consists of
gin and tonic drinks. Initially available only in the UK (a mecca for tonic drinks), the thirsty can choose between Seedlip Grove 42 with Lemongrass Tonic, Seedlip Spice 94 with Grapefruit Tonic, and Seedlip Garden 108 with Cucumber Tonic.
The 42 with Lemongrass Tonic variety is touted by Seedlip as a “citrus blend of copper pot distillates including bitter orange, mandarin, blood orange, lemongrass, ginger and lemon.” Marketing materials informed us that the 94 with Grapefruit Tonic is “strong flavors of allspice, berries and cardamom, and top notes of lemon and grapefruit peel, oak and cascarilla bark to create a bitter twist”.
True to name, the Garden 108 blend features tastes of “peas, spearmint, rosemary and thyme” that apparently “captures the essence of the English countryside”.
The new cans are 250ml and retail for £2.50 each. Primary distribution is at English supermarket giants Sainsbury’s and Tesco for £2.50 a pop.
The tonics are not Seedlip’s first venture into RTD. This fall, the company introduced a NOgroni—which is exactly what it sounds like.
Seedlip is regarded as one of the success stories of the Alcohol Free or AF movement. Branson founded Seedlip in 2015. The following year, Diageo came onboard through Distill ventures, their semi-autonomous accelerator program; in the summer of 2019, Diageo acquired a majority stake.
Since inception, Seedlip quickly filled the demand for booze-free beverages with their range of three herbal “spirits.” The trait that sets the brand, a self-described “nature company” apart is quality. Their expressions taste great and the complex, botanical flavors are versatile enough to allow the bartender some flexibility to create a solid, unique drink.