After initial postponing until August, Bar Convent Brooklyn (BCBK) organizers announced today that their popular spirits & bar trade show will not take place at the Brooklyn Expo Center in 2020. Instead, organizers will follow the lead of their sister event in Berlin, and stage the show digitally this year.
A release from BCBK teased some details. Portions of the show will organically translate into digital fare. The normal seminars will stream for free online. BCBK’s signature “matchmaking” tech will still continue to connect guests from different portions of the industry and world—the meetings will just occur via a web-based platform.
“Since our Brooklyn debut three years ago, we have received immense support from the global bar industry. New York is a hub for innovation among the bartending community and we consider ourselves so lucky to be able to continue to bring our conference to the industry’s heart,” said BCB Event VP Paula November.
“In 2019, our second year we saw an attendee increase of over 30% from our first year, all bar industry professionals from across the world. We are excited for 2020 to bring an even greater unification of our community, and to be able to reach more through the virtual show.”
BCB also announced plans to launch a digital platform under the name, Infused365.
“This platform will act as a year-round, go-to hub; including showcasing resources presented during the virtual show on top of ongoing content that covers industry news, educational webinars and digital programming that unites the industry online,” stated a press release.
The outfit also promised a forthcoming podcast series aimed at addressing diversity and inclusivity in the industry.
The move follows a previous surge of digital content from BCB at the start of the outbreak. For example, the team enlisted a law firm specializing in the hospitality industry to help generate content focused on the issues that the industry is currently encountering. Other offerings include virtual competitions, streaming seminars, and platform to facilitate job hunting.
The virtual format was also adopted by BCB (original) and Tales of the Cocktail for 2020.
This story is developing. Stay with Neat Pour for updates.