Rum Wrap: Mattuga Launches Liv Rum, Zamora Picks Up Don Papa

By Neat Pour Staff |

The rum world is starting to look a lot like the gin world. That is to say that it seems like every week, a boutique spirits company is expanding their portfolio to include rum expressions. This week, Matugga Distillers, a Sottish micro-distillery, rolled out a range of rums. In the States, Zamora added Don Papa Rum to their offerings.

Liv Rum

Liv Rum is the latest endeavor from Paul and Jacine Rutasikwa, the husband-and-wife team behind Matugga Distillers. (If you’re confused… yes, Mattuga already produces a rum line called ‘Mattuga Rum). Liv is intended as a sister line, priced to be accessible to a larger market.)

“It’s been a roller coaster of a year for many of us. Getting our new range to this point, bottled and ready, has been a challenge but we’re proud to be able to unveil our innovative new collection. It’s a celebration of our love for craft rum, of Scotland’s nature, and the nation’s growing commitment to quality, local producers,” said Head Distiller Paul Rutasikwa in a statement. 

“Liv Rum is the next step in Matugga Distillers’ story, we wanted to create an accessible range of high quality rums that are of great value and showcase the diversity and flexibility of the spirit.”

The core line is comprised of Pot Distilled White Rum (42.5% ABV), Navy Strength White Rum (57.5% ABV), and Black Spiced Rum (40% ABV). For good measure, Mattuga, based in the Central Scottish village of Livingston, infused the spiced rum with some local heather.

As a bonus, the distillers are also releasing a couple rum-based liqueurs. Raspberry & Hibiscus Rum Liqueur (32% ABV) and Honey & Lavender Rum Liqueur (32% ABV) are both made with locally grown ingredients (ie real berries, honey, etc.) and taste—well, exactly like the name says.

“It’s been a roller coaster of a year for many of us. Getting our new range to this point, bottled and ready, has been a challenge but we’re proud to be able to unveil our innovative new collection. It’s a celebration of our love for craft rum, of Scotland’s nature, and the nation’s growing commitment to quality, local producers,” said Head Distiller Paul Rutasikwa in a statement. 

“Liv Rum is the next step in Matugga Distillers’ story, we wanted to create an accessible range of high quality rums that are of great value and showcase the diversity and flexibility of the spirit.”

Zamora Picks Up Don Papa

Zamora Company US picked up the exclusive rights to import, distribute (via Southern Glazer’s), and market Don Papa Rum in the States.

“Super-premium rum is a clear growth category in the U.S. and without question, Don Papa is probably the most exciting and original rum brand on the market,” said Bill Corbett, CEO of Zamora Company USA, in a release.

“We’re honored that Don Papa has joined our portfolio, strengthening our expanding range of top-quality, ultra-premium spirits and wine, and we’re looking forward to working together with their team to build this dynamic brand throughout the U.S.”

Founded in 2012, Don Papa is a fast growing Philippine rum with a sweet flavor profile. The company reported selling 170,000 nine-liter cases in 2019. That figure includes an 82% sales increase in the American market and caps a 61% compound annual growth rate since 2016.

Zamora’s portfolio already includes Licor 43, Martin Miller’s gin, Double Cross vodka, Yellow Rose whiskey, Lolea sangria, and Villa Massa limoncello.

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