Like most of the industry, Tales of the Cocktail was forced into a holding pattern by the COVID-19 pandemic. Today, we got a glimpse into Tales’ plan to deal with the ‘new normal.’ The organization announced plans to postpone the Spirited Awards Top Four announcement, the Spirited Awards ceremony… and, Tales, itself.
In a letter to Spirited Awards long list nominees, the organization stated that Tales will occur digitally September 21-24. The Spirited awards will also shift commensurate to this new calendar.
“More details on the final date to come, along with programming between now and September, to shed light on what steps TOTCF and the Awards Committee are taking to ensure that the awards process is as transparent as possible and acknowledges the incredible challenges the industry currently faces,” added the letter from TOTC.
Later in the day, Tales sent out an email to their entire list focused on the switch in dates. The communiqué acknowledged the difficult time for the community.
"As some bars in the United States (and around the world) begin to reopen in what historically is known as a slow season, we understand the increased challenges that travel restrictions and limited capacity pose on our entire industry. For more than 15 years, New Orleans has been a destination for our extended family, but this year our beloved city will feel distant too. We are taking the time to plan, so we can bring all of our communities closer."
No additional information was provided by TOTC at this time.
Stay with Neat Pour for more information as this story develops.