The World’s 50 Best is an organization dedicated to celebration of the industry’s high points. However, amidst the COVID crisis, 50 Best is shifting focus to recovery from a nadir. The group is launching ’50 Best For Recovery,’ a massive fundraising endeavor to assist the effort to return bars and restaurants to those moments of celebration.
The multi-pronged project harnesses the industry star power of past 50 Best winners via a social media contest, a new book, and an auction of some pretty exclusive experiences. The proceeds from the whole affair will go to support bar and restaurant recovery efforts. (More on that part later.)
Home Comforts: Simple Lockdown Recipes from the World’s Best Chefs and Bartenders is the debut ebook from the group. The content is exactly what the title suggests.
Thomas Keller shares his BLT recipe. Massimo Bottura offers up his lunch pasta secrets; Daniela Soto-Innes makes mole; and Elena Arzak cooks for her family. Home Comforts contains 50 food recipes (from an equal split of female and male chefs) as well as 25 cocktails, all form 50 Best honorees.
The book is available via download here for a suggested minimum donation of $10.
IG For The Win
On July 20, a contest will kick off to promote the book. Home chefs are encouraged to post their take on the recipes to Instagram and tag them #50BestRateMyPlate. Each week, 50 Best will pick three standout entries and share them with their 1.1m followers
A panel of 50 Best chefs will judge the entries. The final winner will win two VIP tickets to The World’s 50 Best Restaurants awards event in Antwerp, Flanders in 2021.
For those feeling a bit more generous, 50 Best For Recovery assembled a gourmand’s delight of an auction. Partnering with past honorees and sponsors, 130 unique experiences are up for auction until July 12 here.
For example, the Barcelona experience up for grabs includes a tasting menu Albert Adria’s Tickets as well as a flight to Girona for a blowout meal at El Cellar de Can Roca. Nights are taken care of in luxury hotels and tours fill the days. For good measure, a set of tickets to see Barça play in Camp Nou are thrown in.
If that’s not your cup of tea, other lots include a whirlwind tour of Bangkok’s culinary scene, a farm-to-table day with Dan Barber at Stone Barns, and a two year supply of oysters from Amélie.
Proceeds from the campaign will be donated both directly to bars and restaurants as well as to non-profits benefitting the industry. The business grants will be disbursed directly by 50 Best who will release applications in the next few weeks.
Institutional beneficiaries include Singapore Cocktail Bar Association (Singapore); Lee Initiative’s Restaurant Reboot Relief Program (US); Black Urban Growers (US); Nosso Prato (Brazil); the Eat Out Restaurant Relief Fund (South Africa); Feed the Needy (India); Horeca Next (Belgium); Ambasciatori del Gusto (Italy); Chefs for Spain, and the worldwide Social Gastronomy Movement.