Think celebrity sports and brands jumped the shark when Elon Musk started threatening his own tequila? Well, then you haven’t heard about GrapeStars. Launched in the early days of the quarantine, GrapeStars is an app that aims to “disrupt” the spirits markets by making celerity brands easier to find. Oh. And, if you think that’s a good idea, you can now invest in the brand through crowd-sourcing.
The concept is pretty simple. You can search for your favorite celebrity, learn which brands they invest in, see some pics, read a blurb, and buy a bottle. No grantees about the quality of the juice are provided.
Press materials tout celebrities such as Brad Pitt, Andrea Bocelli, Angelina Jolie, Sarah Jessica Parker, Ryan Reynolds, Drake, Nick Jonas, Kate De Castillo, Robert De Niro, Matthew McConaughey, Justin Timberlake, John Legend, and 50 Cent. For good measure, the site features additional celebrities such as, er, Ernest Hemingway and “LVMH.”
The project has the backing of country legend George Strait and his Codigo brand (which is actually pretty solid). “GrapeStars is the perfect outlet to find my favorite tequila, Código 1530, and have it conveniently delivered directly to you,” said the star in a statement. “I think it’s a clever approach, putting together this collection of brands all within a one stop shop. I think my fans are going to like it too.”
GrapeStars is also making a big push in the VC and entrepreneurship worlds. The corporation’s Chairman is Kevin Harrington, a Shark Tank OG.
“Having navigated the direct-to-consumer business for quite some time, I am constantly on the hunt for true innovators in the space” said Harrington. “GrapeStars is a company that is truly primed to disrupt a $240 billion industry and turn the celebrity marketing, endorsement and liquor industries on their heads. With direct-to-consumer liquor businesses on the rise, and liquor sales up 400% due to the current landscape, GrapeStars could not hit the market at a better time.”
In pursuit of the company’s own projected $100m (+) revenue over five years, GrapeStars is looking for investors. You can hop in on the action yourself over at crowdsourcing site, Republic.