Back in the 2016, the exploding demand for American Whiskey forced Knob Creek to eliminate age statements from their labels. Unfortunately, around the same time, an increasingly educated customer base began paying attention—lots of attention—to age statements. So, this week, Knob Creek released a 15-year-old bourbon to punctuate the brand’s multi-month return to age statements.
Overshadowed by the COVID pandemic, Knob Creek kickstarted their re-re-branding campaign during the winter months. The first offering was the return of their popular, baseline Knob Creek Nine Year expression. That 50% ABV whiskey runs $35 (MSRP) for a 750ml bottle.
A couple months later, the Beam-Suntory distillery released a 12-year-old bourbon expression. Retailing for $60, the older expression is also bottled at 50% ABV. The official tasting notes used all the typical descriptors, ‘vanilla note,’ ‘smoky char,’ etc.
As a capstone was announced this week. The 15 Year will represent the oldest Knob Creek on the market. The ABV will stay at 50% ABV, but the MSRP will rise up to $100 a bottle.
“This extended journey over fifteen years allows for the bourbon to mature in such a way that truly highlights the flavors of smooth caramel and toffee, perfectly paired with toasted oak and light leather, all while maintaining the unmistakable full flavor of Knob Creek,” explained the official materials. “Its flavor is rich and hearty, reflecting the true maturity of the liquid, that can only come with age.”
The Nine Year is currently widely distributed and the 12 Year is beginning to trickle into the market. The 15 Year is slated for release later this summer. If you can’t wait until them, there’s always Knob Creek’s Single Barrel series.