Whenever brunch returns, a new option will be on the table: Cracker Barrel. How ‘bout a CB Sunrise Special with a mimosa.
The road trip staple, ‘Old Country Store’ will be adding beer, wine, and mimosas to the menu nationwide as first reported by CNN.
Prior to the pandeic, the chain launched a pilot booze program at 100 locations in Florida, Kentucky and Tennessee. Apparently, the test balloon was an overwhelming success.
”Our guests have told us that offering beer and wine would reduce the veto vote — that is, those guests who would choose Cracker Barrel for a given dining occasion, but ultimately go elsewhere because they would like to have a beer or a glass of wine with their meal — especially during weekend dinner,” a Cracker Barrel spokesman told CNN via email.
The rep also noted that the project was conceived to appeal to the dinner crowd. However, during the trial run, execs discovered that mimosas with breakfast were selling surprisingly well.
Consequently, alcohol will be available all day at over 600 Cracker Barrel locations over the next few months. In addition, the company will offerto-go cocktail kits.