Fast Foodies are still smarting from Taco Bell’s recent menu shake-ups. (Rest In Power Mexican Pizza!) However, the Mexican-ish chain was just holding out on something even better. Today, Taco Bell announced their own (punny) wine label: Jalapeño Noir.
On Wednesday (8.16), Canadian customers will be able to purchase the wine for $19 (US) a bottle according to a press release. The offering is actually a Pinot Noir produced by Queenston Mile Vineyard out of the Niagara region of Ontario, Canada. (So, this might actually be decent juice.)
The vino is intended as limited time promotion to accompany the introduction of the Toasted Cheesy Chalupa. In case you’re wondering, the new menu item sounds like a chalupa with a cheddar dusted shell.
“Wine and cheese are simply meant to be together, so launching a new wine to go with the craveable, cheddary Toasted Cheesy Chalupa made perfect sense,” Taco Bell Canada Brand Marketing Director Kat Garcia said in a statement. “At Taco Bell Canada, we love to raise our glass to big, bold ideas that elevate our menu items, and pairing our Toasted Cheesy Chalupa with this Jalapeno Noir is no exception.”
The marketing materials also offer some tasting notes. We’re told, that the “rich taste and crunchy texture of the beloved Toasted Cheesy Chalupa complements notes of wild strawberry, cherry and beetroot in this silky limited-edition red wine.”
The cuvée will be bottled with three different labels (same contents) to increase—you know—collectors’ value.
Alas, neither item item will be immediately released in the United States. The release’s final line states, “The Toasted Cheddar Chalupa will also be available in the U.S. in November.” Notably absent is any mention of a date for a U.S. wine release.