Since the brewery’s 1829 founding, Yuengling has enjoyed a devoted, regional, cult following. Now, the historic brew is planning to expand their reach through a partnership with Big Beer. Yuengling and Molson Coors announced a partnership this week.
The agreement calls for Molson Coors to begin brewing, bottling, and distributing Yuengling in many markets. The end goal is to expand Yuengling’s reach outside of their current 22 states of distribution.
“We are excited to launch this brewing partnership with the team at Molson Coors. Like Yuengling, Molson Coors has an established commitment to quality and rich history of family brewing excellence,” said Wendy Yuengling, Chief Administrative Officer, in a statement. “This partnership is a great opportunity for us to grow our distribution footprint for the long-term, while continuing to support our existing markets and the communities in which we operate.”
Yuengling currently operates two breweries in their home state of Pennsylvania as well as a third in Tampa, Florida. The new deal is intended to help the historic beer break into the New England and Western markets by supplementing production.
“This is a huge growth opportunity for Yuengling, it’s a huge growth opportunity for Molson Coors, and we’re going to make a whole lot of Yuengling fans out west really happy,” said Gavin Hattersley, President and CEO of Molson Coors, in a release. “Today, three storied brewing families and their collective 18 generations of brewing excellence, have come together with one goal for the future – a future focused on growth. That is worth celebrating.”
Under the terms, the family owned D.G. Yuengling & Son (actually run by the Yuengling daughters) will retain the rights to their beer and ownership of their company. A committee comprised of representatives from Molson Coors as well as Yuengling will supervise the new venture.
Production is expected to ramp up in the second half of 2021.