Hendrick’s Rolls Out Victorian Penny Farthing (Big Wheel) Exercise Bike

By Neat Pour Staff |

If there’s one thing that the folks at Hendrick’s Gin love more than botanicals, it’s a good ol’ fashioned marketing gimmick. Over the years, the distillers bought us a blimp, countless Rube Goldberg machines, and a 24 hour streaming service—all in line with their Victorian steampunk style, of course. Now, Hendrick’s is offering an old-timey exercise bike.

The gin maker’s newest offering, ‘Hendrick’s High Wheel’ is a stationary ‘penny farthing’ bicycle. (For readers who are not up-to-date on cycling history, the penny farthing was an early cycle popular in 1870’s; you might recognize them as those old school cycles with one giant wheel and one small one.) The Hendrick’s version is intended to be a throwback, low-tech response to the likes of the Peloton.

“In our view, modern exercise devices are demanding and intrusive, seeking to know your heart rate, V02Max and then sharing your fitness level with others,” declares Hendricks ambassador Vance Henderson in a statement. “We take a more laissez-faire approach. Choose a good novel, stimulate your mind, and pedal away at your own leisure!”

Keeping on brand, the company credited the invention to their Department of Not-So-Convenient Technology. Indeed, the contraption is proudly no-convenient, eschewing modern flourishes like computerization, ease of use, and practical design.

“Frankly speaking, we find the bells and whistles you see on your home-workout equipment today to be entirely unnecessary,” explains Henderson. “We at Hendrick’s prefer milder forms of exertion coupled with intellectual stimulation, complemented by a delicious cocktail.”

In lieu of function, the High Wheel offers lots of form. The bike sits on a astroturf mat strewn with rose petals. Cycling generates electricity which powers a stylish headlight, and the ubiquitous touch screen is replaced by a cupholder and a stand for a book.

In short, if you’re looking to get some exercise after you wax your mustache or don your bonnet, the contraption is perfect for you.

The Hendricks team says that the bike is no joke, the device is available for purchase. (Of course, the website also notes that stock is currently sold out, but more are coming soon. If you feel so moved, the bikes MSRP at $2,493.11 per unit plus shipping and are exclusively sold at https://www.hendricksgin.com/us/hendrickshighwheel.

Liked it? Take a second to support Neat Pour on Patreon!

Read Next

Tequila Notches Another Record Year In 2020

The latest annual report from the industry’s official regulator, Consejo Regulador del Tequila (CRT) detailed a banner yer. 374 million liters were produced in 2020. 286m of those liters were exported to more than 120 countries. Net exports were valued at $2 billion.

By Neat Pour Staff

First Sips: Salcombe Gin Start Point & Rosé Sainte Marie

During the peak of the Empire, Salcombe Schooners shot across the Channel delivering fresh fruit from the Continent. The town’s docks became synonymous with citrus. Subsequently, the gin pays homage to this heritage through both the obvious, gin-English-nautical-history parallels as well as bright citrus flavors in the spirit.

By Neat Pour Staff

Benjamin de Rothschild, 57, Dies Of Heart Attack

“Visionary entrepreneur, passionate about finance, speed, sailing and automobiles, Benjamin de Rothschild was also a nature and wine enthusiast, heavily invested in French and foreign wine estates,” memorialized the Group.

By Neat Pour Staff