Glowering Inferno: Gordon Ramsay Announces Hell’s Kitchen RTD’s

By Neat Pour Staff |

Celebrity chef Gordon Ramsay’s has a mixed track record with cocktails. Remember that time his Las Vegas restaurant’s signature tiki drink sent two patrons to the hospital? If at first, you don’t succeed… Ramsay is back in the drinks biz. 

A release this week promised “f*cking sinsational” flavors while announcing the arrival of ‘Hell’s Seltzer’. The new RTD features Ramsay’s familiar branding and production by Brew Pipeline and Global Brews of London.

“Yes, even I enjoy a hard seltzer after a long day,” Ramsay said in a statement. “So I decided to toss the devil horns into the ring and heat things up!”

The satanic seltzer will be available in four flavors: Knicker Twist (passion fruit, pineapple, and orange), Mean Green (kiwi, lime, mint, and pineapple), Berry Inferno (peach, blueberry, and raspberry), and That’s Forked (Key Lime, vanilla, and graham).

The move is not exactly bold. Driven by hard seltzers (and quarantine), the RTD sector exploded over the last year. Sales are expected to quadruple from 2019 by year’s end.

“Gordon’s team and Brew Pipeline put flavor first when developing Hell’s Seltzer,” says Steve Kwapil, CEO and co-founder of Brew Pipeline in the release. “That’s always been Gordon’s goal, and we think he nailed it. We’re looking forward to sharing these bold seltzers with fans across the nation.”

The beverages will be sold in 12 can variety packs with an MSRP around $16. Each 12oz can boast a 5.5% ABV. More info is available on the website at

Liked it? Take a second to support Neat Pour on Patreon!

Read Next

Grape Escape: Wine Counterfeiter Rudy Kurniwan Deported TO Indonesia

The deportation was no surprise for the convicted felon who has been in the US without a visa since 2003. In fact, during a November 2020 hearing, Kurniwan’s lawyer Jerry Mooney argued that his client should be allowed to upgrade to first class. “They’ll give him the worse seat on the plane,” Mooney pleaded with the judge.

By Neat Pour Staff

Rock’ing The Guac: Teremana’s New Promotion

“I want to help get people safely back into our restaurants, bars and hotels. This is an industry close to my heart and one who normally gives all of us so much support year-round. These people need our help and support to get back in business,” said Johnson in a release. “Let’s go help them out, enjoy some amazing drinks and food and say thank you for all they do. And let everyone know that The Guac’s on The Rock!”

By Neat Pour Staff